It began with the “Mad Men” of the 1960s: a revolution in the way the consumer related to the product or service. Competition rose and Americans became a different kind of shopper. Purchasing decisions that were once driven by simplicity, economy, and convenience became subject to a new force in advertising: creativity. And it slowly became true that the best selling product is not that which is least expensive or most reliable; it’s that which introduces itself and tells its story most creatively.
The business realm has much evolved since the days of crazed advertising executives on Madison Avenue. We have more mediums than ever before to choose from for presenting our message. More formats, more networks, more colors. And as our competitors continue to think of new items to sell, we must continue to design a better way of selling it. That’s what brought us to you. That’s exactly what drives FAMEcreative.
Whether it’s as simple as a refreshed logo or as intensive as a 12-month strategic branding campaign, your presentation makes all the difference. Consumers are not choosing businesses based on reputation or merit. Instead, today’s clientele choose business on appearance, modernity, and design. These elements build your clients’ perception and thus drive sales and profit. Investing in a stronger image results in higher profits. Exceptional branding pays for itself.
After you understand the art of communication through visual mediums and understand how humans form perceptions and stereotypes, you will agree that we are a great investment for our clients. Think about the following scenario. There is a job opening with 10 applicants. The top 5 applicants come in for interviews because their qualifications and resumes are all almost identical. Four of the applicants are dressed in wrinkled suits and wearing ties that look like they came from JC Penney’s 1992 Christmas catalog. Are we a superficial society that judges a person’s worth based on appearance and not character? Probably. But that discussion is for another day. The truth is that the one applicant who was well-groomed, well-dressed, and well-spoken will get the job. The investment on visual image is necessary for success. Just because your food is incredible, your business is outstanding, or your organization has been around for 25 years, does not mean that potential clients know this. Your image gets the client, your products and services keep the client. When you choose to use Fame Creative, your investment will pay itself off many times over.
Recognition comes through continuity. The most effective branding presents your image through 5 different media. We strategically tell your story with excellence and continuity and work with you to find the most appropriate channels and surfaces. Our excellence in design will lead consumers to the quality in business you offer. You know your product and service is the best. Allow Fame Creative to convince consumers by also making it the best dressed.
Clients and friends are always asking where the name Fame Creative came from. When you hear the word Fame, you think of wealthy celebrities and personal renown. Our passion is very different. Here lies the source of our name:
“LORD, I have heard of your fame; I stand in awe of your deeds, O LORD. Renew them in our day, in our time make them known; in wrath remember mercy.” – Habakkuk 3:2
Whenever we sit down with clients, we begin with the story they have to tell and how we want to help visually share that story. Every person, organization, and business has a story to tell. We want our story to be about the fame of an incredible Creator. This incredible story of uninspired creation, fierce love, and undeserved redemption is one that we hope you encounter as you work with our company. Excellence in branding and visual media, Purpose for the fame of Christ.
