All These Words

Many people have a misconception of what branding, identity, and logo design are. They are actually 3 different things but it’s easy to understand how that can get very confusing. The one thing that people have clear is that all can be conceived as being very beneficial to their business or products.

Branding is what’s known as the “corporate image”. Corporate image is basically everything that the company represents all in one. Those things include the products they put out, services offered, even the potential prospects they’re targeting. Branding can consists of many things like slogan, logos, fonts, colors, and maybe specific music used in commercial advertisements. It’s safe to say that a designer can only form the creation of the brand but the potential prospects that actually turn into loyal customers make the brand what it is which is successful.

For a potential brand to become successful the company behind it would have to get involved with things that allow them opportunities to better connect with people much like Nike and Apple. Once the branding part is done successfully consumers worldwide will be able to relate your products or services to your company and what you stand for therefore purchasing whatever you introduce.

Identity Design and Purpose

Identity Design is what supports the major role of the brand itself. It’s made up of all sorts of visual aspects within the particular company. Those visual aspects include but are not limited to the logo, marketing collateral, signage, company stationary, products, and even packaging of particular items like clothing. Identity is basically anything representing your company.

Marketing and collateral could include things like brochures, websites, flyers, email marketing, ads, and books. Stationary could include business cards, company letterheads, envelopes, even post its. Signage could include interior and exterior design. We could go on down the list to such things as audio, video and other types of communication that represents your business and there you have it, identity design.

A Logo is How People Remember your Company

A logo is for company identification. It could be in the form of a mark, symbol, flag, signature, and even numbers. A logo is not the description of your company and is not what sells the companies directly. Logos just identify, that’s their jobs and it does not offer explanations it simply symbolizes something. A logo is recognition usually without words like with the logo Nike uses for its shoes or Apple for its computers.

A logo is something that’s supposed to be memorable even for the forgetful individuals. Someone should be able to glance at it and automatically know that it represents a product or service directly from your company. Some companies will go through a few logos before finding the right one that captures the kind of attention they’re seeking but its well worth the effort because a logo is right up there alongside of the brand and identity. Now you should have a really good idea of the difference between branding, identity, and logo design.

[callout font_size="24px" style="coffee"]In short, we increase your profits. Branding is an investment not an expense. You will increase your clients or customers and profits will increase many times over the cost of the branding.[/callout]