There is an incredible article that articulates the idea of branding better than I could. There is no reason to re-write what has been done so well, so hope on over to Jacob Cass’s article “Branding, Identity, and Logo Explained.”
Link Here:
http://justcreativedesign.com/2010/04/06/branding-identity-logo-design-explained/
Excellence in Corporate Branding Changes Potential Client’s Perception
What do your clients or prospects see when considering purchasing a product or service from your company? Some people might see a product or service they could purchase elsewhere for a similar or lower price, others might see a product or service that sounds great but because your company is fairly unknown might choose to go to a known provider of the same. Excellence in corporate branding changes potential client’s perception.
You’d be surprised how quickly corporate branding can make a company more successful just by giving your company a unique identity. Familiarity with products and services is what converts your prospects to clients. It’s in our nature to often want to be around people we’re familiar with, go places we’ve been, eat foods we’re used to eating, and use products or services from companies we’re also familiar with. It’s probably the fact that those things give us confidence or a sense of feeling secure with our decisions.
Keep Everything the Same throughout the Process of Corporate Branding
Continuity is King! When using corporate branding it’s always idea to keep the advertisements and everything the same. Changing up logos, designs, and other things could add quite a bit of confusion and that could do more harm than good. The saying goes “when you find something that works keep with it”. That the realest statement ever because it doesn’t only apply to business it applies to everyday life situations.
Use a variety of things that appeal to your prospects such as music, touch, maybe even smell. Give them something they’re not going to be able to quickly forget even if it’s a publicity stunt. Notoriety is the key to success and that’s what corporate branding gives. Your business could really increase its conversions with a brand redesign if you already have something that’s not working out.
Choose images, colors, and things that really stand out. Be careful to ensure those things relate to your company in a positive way. Unattractive advertising, colors, and images could also hurt the success of your business in branding. Make sure your company’s message is consistent and strong each time a potential prospect sees the corporate name. It could also do a great deal of good to participate in charity organizations or things where your company’s name could be referenced like magazines and newspapers. Everything starts with corporate branding but it doesn’t stop there, you’ll have more work to do.
We Help our Clients Gain Clients!
The end result of our work at Fame Creative is not to simply redesign a logo or brand image for a company. The end result and the yardstick with which we measure our success is when the image of a company has been altered in the mind of a potential client. We take companies and organizations that potential clients thought were “old fashioned” and now think are “cutting edge.” We take a company that potential clients thought was a “cheap alternative” and now think are the “best in the business.” Our jobs as branding consultants is to change the opinions and stereotypes of your organization to whatever image you want to communicate!
Company identification is the purpose of a logo. It’s not meant to be a description of your company or to describe or sell your company directly to the targeted prospects. The number one purpose of a logo is and has always been to make a mark that’s noticeable and memorable that people can look at and automatically know its representation.
Your Companies Logo Is a Big Mark to Make
In fact a logo is just that, it’s a mark. That mark could be in the form of flags, signatures, dots, numbers, even little green animation men if you choose. Logos are identity that symbolizes something particular. Logos are representation without actual words which makes them a popular part of advertising and branding.
There are companies that will go through many different logos until they find something that works. That sounds unfortunate but it’s actually a smart idea. If your logo hasn’t been capturing the amount of attention needed for your business to grow into a brand then you might want to switch logos before your business sinks entirely. That has happened before and the smart companies like Apple and Nike have switched logos from time to time with much success. EBay also has a smart logo because their logo is the name of the business so it’s definitely unforgettable.
Be Creative Because You really Do Need That Logo to Be Memorable
Touch base with other parties within your company and try to come up with a creative memorable logo. After you’ve did that take your ideas to the designer and get their input. Surely you have some sort of imagination where you could come up with probably the best of the best in logos. Or you could just come up with something that makes our company stand out. If you already have a business and you’ve got customers try getting them in on the action of creating a logo. Customers always seem to know what works because they know what attracts them.
