TIME TO TALK LOGOS
Company identification is the purpose of a logo. It’s not meant to be a description of your company or to describe or sell your company directly to the targeted prospects. The number one purpose of a logo is and has always been to make a mark that’s noticeable and memorable that people can look at and automatically know its representation.
Your Companies Logo Is a Big Mark to Make
In fact a logo is just that, it’s a mark. That mark could be in the form of flags, signatures, dots, numbers, even little green animation men if you choose. Logos are identity that symbolizes something particular. Logos are representation without actual words which makes them a popular part of advertising and branding.
There are companies that will go through many different logos until they find something that works. That sounds unfortunate but it’s actually a smart idea. If your logo hasn’t been capturing the amount of attention needed for your business to grow into a brand then you might want to switch logos before your business sinks entirely. That has happened before and the smart companies like Apple and Nike have switched logos from time to time with much success. EBay also has a smart logo because their logo is the name of the business so it’s definitely unforgettable.
Be Creative Because You really Do Need That Logo to Be Memorable
Touch base with other parties within your company and try to come up with a creative memorable logo. After you’ve did that take your ideas to the designer and get their input. Surely you have some sort of imagination where you could come up with probably the best of the best in logos. Or you could just come up with something that makes our company stand out. If you already have a business and you’ve got customers try getting them in on the action of creating a logo. Customers always seem to know what works because they know what attracts them.